The sale of a product, service or idea, is about change.
From not having, to having.
Moving from one emotional state to another.
Elevating to the next status role.
And the person selling, is there to help you change.
If you don’t want to change, you don’t need them.
And they can’t help you.
Inspired by a wonderful co-conspirator – “No-Book-Bob” 😉
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