There is an abundance of training opportunities. Every organisation, large and small has them.
1:1 training, group training, e-learning, distance learning, self-lead learning, reflective practice, supervision, coaching, mentoring, courses long and short…
In the military… stand by….
Phase 1 Initial, Phase 2 Trade Training, Phase 3 Specialised Training, CPD, DLE, Command courses at various rank levels, promotional course when selected, annual mandatory training, bi-annual mandatory training, one-off mandatory training… Stuff for funzies…
The list goes on.
You do not have a training problem.
So then, how come we still feel there is a training problem?
In which people might be ill-prepared, make mistakes or lack skill and drive towards mastery.
Or where this abundance of training available to people – yet it goes untapped and is not fully utilised.
There is not a training problem.
Sure, not all training is made equal and individual mileage may vary in success.
But the opportunities are there, so what’s the problem?
This is a marketing problem.
And not your typical tactics like ads and attention-grabbing clickbait.
True marketing. Where a change in culture is being sought by empathetic engagement, understanding and enrolment.
Any marketer will tell you that enrolment is the secret sauce.
Once a person engages because they feel understood, they begin to enrole in the problem-solving process. And if you have done your homework correctly, the solution to the problem will be staring them in the face – and that solution is you and the product or service you have to offer.
They will wholeheartedly believe in the solution and it will raise the status story they tell themselves in their head, and they will commit the time and energy to buy.
And by status story I mean – “I am buying an EV because it’s good for the environment (and I am a good person and people will see that)… I am buying these sunglasses because all the cool kids are wearing them (and I believe I am cool and I will fit in)… I am buying this spiraliser to make more healthy meals (and I can tell all my friends how much cooking time it saves and that I care about them).
The same can be said for training.
If organisations put as much time and effort into marketing their training to their employees as they do their products and services to customers – there would not be a training problem.
Or maybe there would…
Because everyone might be scrambling to do the training and then it would be over subscribed.
And that’s not such a bad problem to have.
If you have been forwarded this by a friend, they thought of you and you can subscribe here.
Abbie Pierce 